Lindam, the UK’s number one home safety brand today launches Safety Day to highlight to parents the number of accidents children are still having in the home.

Today, more accidents happen in the home than anywhere else and, shockingly, more children die annually because of accidents rather than illnesses, such as meningitis.

Lindam is committed to reducing childhood accidents in the home and is launching the first national Safety Day on September 6th 2012. This year’s theme is ‘The Difference A Minute Can Make’ and looks at how time pressured parents could be risking their child’s health.

Startlingly, a million children attend casualty departments every year due to accidents in the home and the majority of these are easily preventable by taking steps to ensure the home is the safest environment for a child.

Many accidents can be prevented in just one minute, by moving dangerous objects out of a child’s reach and Lindam feel that it’s these small but very important tips that can make a huge difference in the UK home accident rate. To reinforce this important message with parents, Lindam will be conducting key activities amongst their 84,000 fans on their Facebook page, enabling parents to share their stories and tips to help to reduce childhood accidents in the home.

On September 6th 2012 Lindam will aim to raise the awareness of childhood home safety through a series of key information releases, a national survey of 3000 parents, key case studies and competitions.

Lindam understands the importance a parent places on finding a brand that they can trust and rely on which is why each individual item in the range is rigorously tested to meet strict standards of safety. All Lindam items are designed for parents by parents with ease of use and practicality at the forefront of the design. For more details log on to www.lindam.com or ‘like’ the Facebook page: Lindam UK.