My beautiful Matilda Mae will be three weeks old on Wednesday. To celebrate, when Esther and William are sleeping I am going to have a brew and perhaps some cake at a breastfeeding cafe, and I am going to do it without even leaving my house. In fact, it is going to be 23 degrees here on Wednesday so I may even do it in the garden!

In her very short time with us Matilda has caused us some concerns with her feeding and I have so far turned to Twitter and Facebook for advice. Getting out to breastfeeding groups with three children under two is just not always possible.

So when Bump PR sent me this I was very excited and knew I would promote the iniative through my blog as well as taking part.

The breast of partnerships to support mums

Medela are delighted to announce that they have teamed up with babyworld.co.uk to launch the Breastfeeding Café, a monthly web chat to provide mums with a fun and interactive support forum.

Once a month mums are invited to join the live café session, to share their breastfeeding stories and tips, as well as ask questions and get advice from the experts. These monthly events are a unique opportunity for mums to get support from Medela’s lactation consultant and babyworld’s independent midwife.

As the country’s leading parenting website, babyworld.co.uk provides a trusted place for mums to meet, and find the information they need.

The site gives mums support in all aspects of parenting, but this new partnership with Medela certainly marks their commitment to becoming a respected forum for breastfeeding mums.

With more than 20 years of experience working with breastfeeding mothers Medela’s lactation expert, Sioned Hilton, is able to guide mums through every breastfeeding hurdle. She’ll be helping with specific issues and advising on general breastfeeding concerns, the advice will be friendly and practical with the latest in research based finding and peer-to-peer tips sitting happily alongside each other. The partnership has created a unique platform for those seeking support and information. Thanks to the Breastfeeding Café, mums have the chance to engage with experts on a personal level without having to leave the comfort of their own home. Babyworld.co.uk and Medela hope these sessions will provide a space for general discussion, sharing advice and for mums to realise they are never alone.

As well as responding to individual concerns, each month there will be expert advice posted on topics relevant to both expectant and breastfeeding mums therefore allowing mums to browse the site in their own time to pick up other top tips. Topics will cover everything from how the body changes during pregnancy through to breastfeeding for working mothers.

The Breastfeeding Café will be held once a month on a Wednesday and in order to reach as many mums as possible, Sioned and babyworld’s advisors will run two separate sessions throughout the day – at lunch and in the evening – each lasting one hour. Not only is the café set to provide great support it is ensuring it is accessible to as many mums as possible.

Speaking about the new service, Debbie Bird, Editor of babyworld.co.uk ‘said ‘Working with Medela allows us to provide great support to our members and on a personal level. We hope the café will be a great success and mums will feel they can come to Babyworld.co.uk with their queries and concerns.’

Sioned added:’ The Breastfeeding Café is a brilliant platform to connect with mums all across the country, I hope they really enjoy the regular events and benefit from logging in each month.’

As part of this campaign mums are also being encouraged to organise their own café sessions so they can enjoy the benefits of support from fellow mums. Each month there will great prizes up for grabs, to help mums set up their own café.

The first breastfeeding café will take place on 23rd May, and is set to be very popular!

I, for one,will definitely be there and would love to chat to you x

Matilda on Mummy